You might be familiar with the Greek myth of Helen of Troy, the “face that launched a thousand ships.” The legend says that Helen was the most beautiful woman in the world and queen to King Menelaus of Greece. When the Trojan, Paris sweeps her off her feet, it leads to an epic and tragic war that claims the life of Paris. Aphrodite was the goddess who offered the hand of Helen in the "Temptation of Paris," which of the three candidates, was his final choice. The instinct for beautification, not only of themselves, but of their environment, their community, and their world, comes from the feminine gender instinct that in Romantic Dynamics, we call, "The Aphrodite Instinct." And while the cosmetics industry may be the oldest industry int he world, the core instinctual principle underneath it in women is not just about the physical, but any expression that carries the mathematics of symmetry to it - which is the mathematics of beauty.
This was quite a challenge for Paris because the three goddesses knew that three things drive the Reptilian Brain of a man more than anything else – “alpha-male status” (rank, power and territory), winning at competition, and sex-charged beauty. Like any man, Paris secretly wanted all of these things, but he could choose only one. After long deliberation, he chose the thing that he wanted most. He chose the beauty of Helen. Aphrodite made it possible for him to steal her from Menelaus, and you know what happened from there – the great Trojan War memorialized in the tale of Homer’s Iliad.
Again, myths survive over thousands of years because they capture essential truths about our Reptilian Brains. The truth in this myth literally starts to “decode” the masculine Reptilian Brain for us - that all men have the instincts to pursue beauty in women, status in society, and competitive success in career, but they prize feminine beauty above all the rest when it comes to our natural, inborn Romantic Dynamics. This comes from symmetry of the face and body, which beauty treatments and cosmetics improve, through the artistry of self-adornment, but also making symmetry in the world around them, from their career efforts promoting harmony and fairness, to their contributions to the community that seek equal voices, pay, rights and other virtues of the human soul.
Therefore, it makes sense that the first step for all women who want to attract a man is to be savvy in the ways of augmenting, presenting, and even flaunting their beauty as a power over men. But when we say that someone is a "beautiful person" or has a "beautiful soul," this is not just about the harmony and symmetry with which they move or posture, but how they conduct their psychology in symmetry. This too, will come across as seductive to the masculine instincts.
